David, a graduate of Limerick School of Art & Design, works in Branding and Communication Design, which is concerned with how information relates and communicates with people. A human-centric approach, the focus is on understanding the wants and needs of potential users to create effective user experiences, developing the relationship with the intended audience. Working with local, national and international clients, completed projects include branding, exhibition, environment, promotion, information and interface design. David has also completed an MSc in Design Thinking for Innovation which uses design research and the design process to understand challenges, identify solutions and design a strategy for ever emerging challenges in design, business and social contexts.