I am an established designer and creative director, with an interest in things. I have many years of experience working in design and advertising agencies, internally with large multinationals and one-on-one with the smaller guys and gals. My work spans multiple areas of design and communications, including: user experience, product design, branding and identities. I’ve also done the odd wedding invite but I don’t want to toot my own horn too much! I focus my thinking around several key insights – with the common goal of serving the end user in the best possible way. This is important.