Creative Strategist

Zoë O’ Connell

I currently head up Marketing and PR at Chupi. I manage the marketing, pr and social media strategy and implementation for My role is a huge mix of creative and analytical so on a typical day I could be: creating a digital campaign, producing a photoshoot, organising an event or sending out a press release.

I originally studied Commerce and then a Masters of Science in International Fashion Marketing. Not long after my studies, I moved to Sydney where I ended up living for almost 8 years and working for some amazing fashion and lifestyle brands.

I have over ten years’ marketing/comms experience across various industries including: fashion, lifestyle, events, health & fitness, publishing and technology. My specialties include: content marketing, social media, event management, influencer engagement and brand strategy.

Venue: Dublin - TARA Building

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